Z&L EUROPE | Print & Fashion Design Product Development

My time at Z&L Europe gave me the opportunity to be part of a fast-paced, creative environment where ideas quickly turned into products. As the company grew, I helped create and develop new categories including Kidswear, Sleepwear, Swimwear, and Activewear, building collections from the ground up and helping define their unique identities.

Each season started with inspiration—whether from trend forecasting, vintage references, travel, art, or the brand’s archives. From there, I worked across print design, garment design, embroideries, trims, accessories, and art direction, helping shape the story behind each collection. I especially enjoyed creating original print artwork and exploring the details that gave each product its own personality.

One of the most rewarding aspects of the role was collaborating with a wide variety of clients, including Free People, Anthropologie, Boston Proper, TJ Maxx, Agua Bendita, and Everything But Water. Each brand had its own voice and customer, which kept the work fresh and constantly pushed us to think in new ways.

I also loved working with teams, suppliers, and artisans across India, China, Morocco, Colombia, and the United States. Those collaborations exposed me to different materials, techniques, and craftsmanship traditions, making every collection a learning experience.

Looking back, what I enjoyed most was the journey itself—the process of taking an idea, nurturing it through sketches, prints, samples, and revisions, and eventually seeing it come to life as a product that people could wear, enjoy, and connect with.

Swim & Active Development Z&L Europe

Led the creation and expansion of the Swim and Activewear categories through the development of original prints, garment designs, embroideries, accessories, and trim details. Leveraging the brand’s archival assets alongside emerging trends identified through WGSN forecasting, I shaped seasonal concepts into commercially successful collections that balanced brand heritage with contemporary aesthetics. Directed the creative development process from concept through execution, ensuring alignment with market trends, product strategy, and brand vision.

Collection: Spring/Summer
Brand: Z&L Europe
Role: Creative Director & Product Designer (Swimwear and active collection.)

Resort Development Z&L Europe

Collection: Spring/Summer
Brand: Z&L Europe
Role: Creative Director & Product Designer (Resort collection.)

Year
2018

Working alongside a talented creative team, I helped bring each Resort season to life through print design, garment development, embroideries, and trims. Inspired by travel, color, texture, and emerging trends, we explored new ideas while staying true to the brand’s identity. I enjoyed collaborating across the design process, from developing seasonal concepts and handcrafted artwork to refining the details that gave each piece its own personality. The result was a collection that felt fresh, effortless, and rich in thoughtful design details.

Resort Development | kids Z&L Europe

Building New Categories | Kidswear

I had the opportunity to help shape and grow entirely new product categories, transforming ideas into fully realized collections. Drawing inspiration from trend forecasting, vintage references, brand archives, and everyday moments, I developed unique print stories, silhouettes, trims, and details that brought each season to life. From the first spark of inspiration and creative direction to the final product reaching the customer, my focus was on creating collections that felt fresh, thoughtful, and commercially relevant while maintaining a strong and consistent brand identity.

Year
2018

Collection: Spring/Summer 2018
Brand: Z&L Europe
Role: Creative Director & Product Designer (kids Collection)

Year
2018

Sleepwear Development Z&L Europe

Working closely with the design team, I contributed to the development of seasonal shoes and bags collections, helping translate trend insights and creative concepts into distinctive accessories. From silhouettes and material selections to trims, embellishments, color stories, and print applications, I collaborated in shaping products that complemented the overall collection vision. I particularly enjoyed exploring the details that make accessories special, creating pieces that were both functional and thoughtfully designed while enhancing the brand’s lifestyle aesthetic.

Building New Categories | Sleepwear

Created and shaped the Sleepwear department, establishing its creative vision and product direction. Developed the Spring/Summer 2018 collection through original hand-drawn prints, garment design, color direction, textile selection, and product development, resulting in a cohesive and commercially successful launch.